Research Experts

ASSOCIATE PROFESSOR DR BRIAN IMRIE
Deputy Vice-Chancellor (Academic & Research)
Email: brian.imrie@kdupg.edu.my

Professor Brian Imrie is Deputy Vice Chancellor (Academic and Research) at KDU Penang University College. He graduated with a PhD (Marketing from the University of Otago in New Zealand. He has published in a number of internationally peer reviewed journals and conference proceedings in the field of Marketing. His research interests have explored the cultural influence upon service quality evaluation, tribal marketing, consumer behaviour, and customer relationship management. Due to the theory building characteristics of much of his research he has a stated preference for qualitative and mixed method approaches. He is currently supervising two (2) PhD students. The first study models the attributes of exporting entrepreneurs in a SME context, while another study examines how marketing communication influences child obesity.
DR CHANG BOON PENG
Email: boonpeng.chang@kdupg.edu.my


Dr. Chang Boon Peng joined KDU Penang University College in December 2014 as a lecturer in the School of Engineering, Computing & Built Environment. He obtained his Bachelor of Engineering (Hons) Degree in Materials Engineering from Universiti Sains Malaysia (USM) in 2009 and was awarded a fellowship by the University to pursue his Master’s Degree by research. In 2010, he successfully converted from the Masters Programme to Doctor of Philosophy (PhD) Programme and received his PhD Degree in Materials Engineering from USM in 2014. His main research areas include polymer composites characterisation, tribological behavior of engineering materials and anti-bacterial properties of inorganic materials. He has published over 10 articles in prestigious international journals within 5 years of his postgraduate study in USM, including high-impact journals, conference proceedings, scientific and technical journals. He has also served as journal reviewer for numerous renowned international journals from Elsevier and SAGE publishers.
DR CHUAH HUN GUAN
Email: hunguan.chuah@kdupg.edu.my


Before joining as lecturer in KDU Penang University College, in the School of Engineering, Computing, and Built Environment, Dr. Chuah Hun Guan was an engineer who was involved in mechanical machine design and product manufacturing production activities. Now, he predominantly teaches computer modeling and design subjects for the Mechanical Engineering programme. Completed his PhD in Mechanical Engineering from Universiti Sains Malaysia in 2013, Dr Chuah’s research activities focus upon the study of the relationship between the mechanical testing method, surface properties and the mechanical bahaviour of materials. The modelling of mechanical behaviour and friction interface is attained via both analytical analysis and experimental work. His other research areas are concerned with the material dislocation for small scale indentation particularly for metal materials and also the investigation of the change in the micro structure and material property.
DR GOMESH NAIR
Email: gomesh.nair@kdupg.edu.my


Dr. Gomesh Nair has joined KDU Penang University College since April 2016 as a Senior Lecturer in the Department of Engineering. He has more than 8 years of experience serving the public university in teaching and research. Dr Gomesh received numerous national, international and excellence in research award from prestigious exhibitions such as ITEX, MTE, i-ENVEX, I-INOVA, BioMALAYSIA, PECIPTA, British Innovation Show (BIS) and Seoul International Invention Fair (SIFF). He obtained his PhD in 2015 from Universiti Malaysia Perlis (UniMAP) in the area of Solar Cell. Dr Gomesh’s research interest include Electrical machine design, Microhydro technology, wind energy and inverter design. Throughout his research contribution, he has published various research journals, proceedings and book chapters as well as filling up several patents. Besides from establishing a centre of excellence for renewable energy (CERE), Dr Gomesh has also successfully acquired RM 900,000.00 worth of research grants to fund his research projects. He has provided supervision to several postgraduate and undergraduate students in completing their dissertations. In the coming years, Dr. Gomesh aspires to set up a renewable energy research centre in KDU University College in the hope of becoming a solar and wind monitoring hub in the northern region.
DR IRHANIDA
Email: irhanida@kdupg.edu.my


Dr Irhanida has been a Senior Lecturer in KDU Penang University College’s School of Hospitality, Tourism and Culinary Arts since 2009. She has a background in Town and Country Planning and earned her undergraduate degree in this field. Within pursuing her postgraduate studies she focussed on Tourism and in 2008 graduated with a Master’s degree in Tourism Planning. She then went on to complete her PhD in the same field in 2010. Since completing her PhD studies Dr Irhanida has actively participated in tourism research projects with the Ministry of Tourism Malaysia as well as other tourism bodies.
 
Specialising in alternative tourism, Dr Irhanida views Event Tourism as an area of tourism that would benefit from academic development. According to her, events have grown to enormous proportions and now make a significant contribution to the tourism industry. Events attract tourists to many destinations, encourage investment, and create a destination’s image. Thus, it is important to evaluate the event’s quality as it influences the satisfaction and revisit intention of tourists visiting events and festivals in Penang. This is to ensure a continued supply of tourists, subsequently boosting the local economy. In her current research, quantitative research method is employed. The relationship among the quality, satisfaction and behavioural intention will be tested using Structural Equation Modelling (SEM). The results will guide non-profit and/or public organisations to carry out their mission and be a catalyst for community development.
DR JOSHUA THOMAS
Email: jjoshua@kdupg.edu.my


Dr. J. Joshua Thomas has been with KDU University College Penang from 2002 and currently holds the position of Head of Department of Department of Computing. He received his PhD in Intelligent Systems from Universiti Sains Malaysia. He is an active researcher who has focused his research on artificial intelligence Visualisation techniques within algorithms. The majority of his work is involved with optimization, scheduling and timetabling, data Visualisation, visual representation of the process, computational steering through visual cues and tune algorithmic parameters while the process runs. His work involves experimental research/software prototypes combining optimization with visualization. His current focus is on Big-Data Visual Analytics and its applications. He has published Book Chapters, Journals and Conference proceedings. URL: Google Scholar: http://bit.ly/1Uyu1W3.  He is serving as journal reviewer for renowned international journals from Elsevier and technical committee for international IEEE, LNCS conferences.

DR KHOO HEE KOOI
Email: heekooi.khoo@kdupg.edu.my


Dr. Khoo Hee Kooi joined KDU Penang University College in 2013, as a lecturer in the Department of Computing, School of Engineering, Computing and Built Environment. He received his Doctor of Philosophy (PhD) in 2013 from Universiti Sains Malaysia (USM), in the field of Computational Intelligence. His previous career was as a Research Officer in USM. There were several government research projects conducted. His main research projects were funded by MOSTI's eScience fund and USM's Research University (RU) grants. These projects involved the research work on image analysis, feature extraction, segmentation and classification.

Dr Khoo’s research focus has been upon visual data since his postgraduate studies commenced in 2008.   He has made a contribution to knowledge in this domain, with results being published internationally, principally within IEEE and InTech Open. This solid foundation of academic endeavor has enabled the research to be taken another step forward, into the area of object recognition. His current research involves the study of an object in terms of its physical appearances, its characteristics and the relationships between the sub-object materials. The research work includes algorithm design, image and video processing, graphics renderings, artificial intelligence and machine learning.

DR LOW CHEE SOON
Email: cslow@kdupg.edu.my


Dr Low Chee Soon is a Senior Lecturer within the Centre for Pre-University Studies at KDU Penang University College. He obtained his PhD in mathematics education from Universiti Sains Malaysia in 2016. His study primarily explored A-Level students’ flexibility and adaptivity via continual exposure to multiple-solution tasks and strategies. An accomplished academic lecturer, having previously received the Malaysian National prize for lecturing excellence, Dr Low’s research currently focusses on the effective teaching of Mathematics. Students’ failures in mathematical attempts have been largely attributed to conceptual and procedural knowledge. Relatively little academic focus has been directed towards understanding the possible effects of students perceptual flexibility in establishing connections with learned concepts and procedures. It is arguable from the perceptual perspectives of Gestalt psychology that students’ perceptions of mathematical elements may determine their connections with some concepts, but not others, thus their choice of solution. This line of research may shed light on the importance of understanding not only the students’ conceptual and procedural knowledge but their perceptual flexibility, namely the ability to reconfigure their perceptual fields.
DR LOW KHEE LAM
Email: kheelam.low@kdupg.edu.my


Dr. Low Khee Lam joined KDU Penang University College in 2016 in the role of Programme Leader for the Centre of Pre-University Studies.  Dr. Low received his PhD in Applied Physics from Universiti Sains Malaysia in year 2011. His doctorate research focused on investigating the characteristics of photonic crystals. Photonic crystal is an artificial material. It is composed by a periodic dielectric, metal- dielectric or even superconductor microstructures or nanostructures. It can be used to control and manipulate light flow. Dr Low has observed that the current calculation method is limited to frequencies independent materials. Consequently, his research is focused on developing a new calculation model that will be used to understand the characteristics of the photonic crystal.
 
DR NAZAHAH ABD RAHIM
Email: nazahah.abdrahim@kdupg.edu.my


Dr Nazahah Abd Rahim is an Associate Fellow of the Higher Education Academy (HEA), UK. She received her PhD in 2016 from The University of Gloucestershire, UK.  Her cross-disciplinary doctoral study examines the influence of ethical leadership behaviors, leadership styles and leader roles in online Sustainability/Corporate Social Responsibility (CSR) disclosures. She has published book chapters and academic research papers around CSR, non-financial reporting and leadership. Her research interest is in non-financial reporting and disclosure, in particular, she is interested in investor relations, corporate governance and human related antecedents. She has 10 years’ experience in the education industry where she has previously worked as a teacher as well as a lecturer at public and private educational institutions.
 
DR NG HEE SONG
Email: johnson.ng@kdupg.edu.my


Dr Ng Hee Song joined KDU Penang University College in 2009 and is the Programme Leader of Department of Business. He received his PhD in Management from Universiti Sains Malaysia (USM) in 2016. Prior to joining the education sector, Dr Ng worked for manufacturing firms specialising in engineering components and the automobile industry. His current research interest areas include leadership, work values, small and medium sized enterprises and entrepreneurship. Currently his research plan is to complete a research paper on ‘Entrepreneurial Intention amongst Graduates in Private Institutions’, while continuing to publish in ‘The Roles of Transformational Leadership, Entrepreneurial Competence, and Technical Competence on Enterprise Success of Owner-Managed SMEs’.
DR ONG CHUAN HUAT
Email: chuanhuat.ong@kdupg.edu.my


Dr. Ong Chuan Huat, a Marketing Lecturer in the Department of Business, is a member of the world’s largest collegiate honor society – Golden Key International Honour Society. Previously, he is involved in Retail Management, Anti-Money Laundering, and Corporate Reorganization. He received his PhD in Marketing from Universiti Utara Malaysia in 2016. His area of expertise is on Marketing, Branding, and Consumer Behavior. Dr. Ong is also a guest reviewer for Taylor and Francis. He has attended both local and international conferences, published in refereed and SCOPUS indexed journals, as well as received recognition such as Best Paper Award.
DR PRADEEP ISAWASAN
Email: pradeep.isawasan@kdupg.edu.my

Dr Pradeep Isawasan is currently a lecturer in the Department of Computing, KDU Penang University College, where he is involved in teaching various courses on Web Technologies, Machine learning & Computer Vision and Data Structure & Algorithms.
He graduated from Universiti Sains Malaysia with an undergraduate degree in Mathematics in 2008 and received his Master’s degree in Information and Communication Technology (ICT) from Universiti Utara Malaysia in 2012. He subsequently joined the School of Computer Sciences, Universiti Sains Malaysia as a graduate research assistant in 2012 and in 2015 successfully defended his PhD in Computer Science.

Currently his primary research is the investigation of efficient algorithms for picture array generation. Specifically, Dr Isawasan is investigating Formal Language Theory, particularly array grammar, a subset of Theoretical Computer Science. His research goals are directed towards the investigation of picture array generation and reconstruction based on certain theoretical models. His full list of publications are available online at Google Scholar and dblp.
DR RACHEAL POH
Email: racheal.poh@kdupg.edu.my


Racheal Poh is the Programme Leader for the Department of Business. She holds a doctorate in Education and an MBA in International Business from Universiti Sains Malaysia. Prior to joining KDU University College, she was a lecturer in business related courses such as marketing and management. Racheal’s education epitomizes the best in both disciplines i.e in business and education. Her vast knowledge in curriculum development and instructional method in higher education enabled her as an advocate for continuous improvements and reviews in higher education curriculum. Her EdD thesis provides examples of curricular assessment and development initiatives at a local university in Malaysia and suggests that educational developers can provide much support to such processes with profound implications for the faculty and institution as a whole.

Her philosophy in teaching is based on a belief that learning needs to be student centered and that students need to be equal partners in the learning process. She strongly believes that effective teaching comprises two important components: content knowledge and quality of instructions. A deep knowledge and a strong understanding of the material is being taught as well as the ability to understand the ways students think about the content is what she earnestly advocates.

Above all, she is interested in all things that will enhance students’ learning experience and is always passionate in her job as an educator in higher education.
DR SEE SIAU FERN
Email: siaufern.see@kdupg.edu.my


Dr. See Siau Fern is a Lecturer in the School of Hospitality, Tourism, and Culinary Arts. She obtained her PhD in Food Science from Universiti Kebangsaan Malaysia (UKM) in year 2013. She currently teaches both diploma and undergraduate degree courses in Hospitality and Culinary Arts. Dr. See is focusing on quantitative research. Her current research focuses on examining the food and beverage consumers’ behavior on healthy menu choices. She is investigating consumers’ behaviour on healthy menu selection Using Health Belief Model and Theory of Planned Behaviour (TPB), which is examined by Structural Equation Model (SEM). Furthermore, she is interested in knowing the potential effect of different menu design on consumers’ food choice at restaurant by appling experimental design.
 
Currently, Dr See is supervising a number of Degree students. She has presented her research findings in both national and international level conferences and published her works in international peer-reviewed journals. Dr See was also the recipient for Best Paper Award in the International Social Science and Tourism Research Conference (ISSTRC 2016).
DR SIM HOCK KHENG
Email: hockkheng.sim@kdupg.edu.my


Dr. Sim Hock Kheng is a Senior Lecturer in the Department of Engineering, KDU Penang University College. Previously, he served as a Senior Lecturer and Programme Coordinator in a private university. He received his PhD in Mechanical Engineering from Multimedia University in 2015. He has published numerous books, international journals and conference papers in his research area. Dr. Sim has completed his supervision with five postgraduate students. His research interests mainly include Quality Costing, Six Sigma methodology and Supplier selection and evaluation. Over the years, he has engaged in various industrial related projects by improving the quality and manufacturing performances. He worked closely with the industry from time to time in order to bring quality and productivity improvement in the manufacturing and service industry.
DR TAN LEE OOI
Email: leeooi.tan@kdupg.edu.my


Dr Tan Lee Ooi is the Head of Department in Department of Mass Communication at KDU Penang University College. Prior to joining academia he was a journalist and has written on current issues for newspapers and the online media. He completed his PhD in National University of Singapore in 2013 focused on socio-anthropological of cultural and religious transformation of Chinese in Malaysia.  He is the author of Dinamik Ruang Siber dalam Gerakan Reformasi di Malaysia (The Dynamics of Cyberspace during the Reformasi Movement in Malaysia) published by Penerbit UKM (National University Press of Malaysia). This publication was based on a reworking of his MA thesis, which received the Best Thesis Award from Universiti Sains Malaysia (USM). Currently, he is working on a research project about creative industries funded by the KDU Penang University College internal grant scheme. The research project aims to map the landscape of creative industries in Malaysia and identify the challenges in the field.
DR TONY STEVENSON
Email: tony.stevenson@kdupg.edu.my


Tony began his career as a chemical engineer working in the automotive industry for the German Company Illbruck Gmbh - one of the biggest Tier 1 automotive suppliers.
Tony has worked in a number of multinational organisations including Hanson plc in London as their business development manager and subsequently went on to become the youngest Director in the Hanson Industries. The role involved Mergers and Acquisitions, and preparing the portfolio of companies within the Lindustries group for future IPO listings.
In 2000, Tony led a senior Management buyout to acquire the shareholdings of Lindustries group. The bid was not successful, but the challenges of organising junior venture capital and senior debt finance led to a career change following an invitation to the Leicester University to teach Corporate Finance and Acquisitions strategies.
Whilst his career change meant a significant drop in income and responsibilities, Tony recognised he could pass on his knowledge and skills as a practitioner to those students seeking to gain an insight in the areas of corporate finance business and banking.
Following a period of about 3 years, Tony went to the Ocean University in Qingdao China to teach Economics and business studies. Tony has taught in the Far East for a number of years and continues to be passionate passing on his experiences as a practitioner and academic.
Tony’s area of research lies within the banking industry looking at lending behavior of transaction and relationship banks and how they manage loan portfolio risk. Tony’s area also extend into the regulatory aspects of bank risk management.
DR YEAP GIK HONG
Email: gikhong.yeap@kdupg.edu.my


Dr Yeap Gik Hong, is the Head of School for the School of Engineering, Computing, and Built Environment. He received his PhD in Electronics Engineering in 2006 from The University of Hull, UK.  He has published a number of international peer-reviewed journal and conference papers in the areas of physics of semiconductor, robotics, renewable energy, industrial automation and electrical & electronic systems design. Moving forward, he plans to focus his research in the area of renewable energy involving solar and wind energy. The first step would be performing feasibility studies of the implementation of these two renewable sources at the new campus in Batu Kawan. Once the infrastructure is up then more extensive studies such as output capacity and system efficiency can be performed.