BACHELOR OF ARTS (HONS) IN NEW MEDIA AND ADVERTISING | KDU Penang University College

BACHELOR OF ARTS (HONS) IN NEW MEDIA AND ADVERTISING

New Media and Advertising
Various industries and sectors of business have faced technological disruptions. The advertising industry is not alone. New media such as Facebook, Instagram, Snapchat and emerging social media networks constantly push the boundaries of advertising. These disruptions not only reimagine advertisements, but our experience of it as well.

Why Study New Media Advertising?
With this future outlook in place, KDU Penang's BA (Hons) in New Media Advertising degree programme sets out to redesign traditional advertising. Our program seeks to address the new demands of managing the social media element in advertising. Through our programme, students will be able to obtain cutting-edge industry standard's knowledge and practices. This is achieved through collaboration with our industrial partners and in their final year projects. Furthermore, having students undergo relevant internship placements helps them gear up with the latest developments in the industry.

This degree programme provides a pathway to:
Postgraduate study: With this programme's solid foundation in new media advertising, students are able to pursue a Master's degree in advertising or communications studies. Career opportunities: Copy Writer, Social Media Specialist, Online Brand Strategist, Online Publicist, Media Sales Executive, Marketing Communication Manager, Digital Content Producer, Media Planners, Project Manager, User Experience Specialist.
Programme Structure
YEAR 1
  • Introduction to Mass Communication
  • Writing and Referencing
  • Digital Photography
  • Media Culture and Society
  • Public Speaking
  • Introduction to Public Relation
  • Communication Theories
  • Sociology Studies
  • Digital Graphics and Layout
  • Online Technology
  • Introduction to Advertising
YEAR 2
  • Copywriting
  • Media Strategy Planning
  • Advertising Design
  • Social Responsibility
  • Social Entrepreneurship Skills
  • Media and Communication Laws
  • Consumer Behaviour
  • Principles of Advertising
YEAR 3
  • Brand Communication in Advertising
  • Online Video Production
  • Strategic Branding in Advertising
  • New Media Advertising  Project
  • Industrial Training - Placement
  • Creative Thinking
  • Communication and Media Research
  • Digital Media Production
  • Online Journalism
  • New Media Advertising and Marketing
MPU SUBJECTS

LOCAL
  • Hubungan Etnik
  • TITAS
  • IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development
 
INTERNATIONAL
  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development
Fees and Intakes
INTAKE DATES
  • 15 Jan
  • 18 Jun
  • 10 Sep
  • 22 Oct
ESTIMATED FEES
MALAYSIAN STUDENTS
  • RM51,080
INTERNATIONAL STUDENTS
  • RM57,330
Fees will depend on their commencement dates


 
Career Options
  • Copywriter
  • Social Media Specialist
  • Online Brand Strategist
  • Online Publicist
  • Media Sales Executive
  • Marketing Communication Manager
  • Digital Content Producer
  • Media Planner
  • Project Manager
  • User Experience Specialist