BA (Hons) Business Management | KDU Penang University College

BA (Hons) Business Management

Dual Award programme
Business and Management Studies
Business and Management looks at the overall direction and strategic aspects of an organisation. A great number of CEOs are business degree holders. Business studies takes a look at risk and the challenges that are thrown in an ever changing global landscape. Business students have to act on data driven information in these times of economic uncertainty and change.

The Business programme strongly features experiential learning, which provides you with practical problem solving skills. Our students participate in real application including our Enterprise scheme, where students can apply their knowledge and skills in a practical way. The delivery of our Business programmes is campus and digitally based. KDU is extremely proud of its ability to generate internships and its international and local connections into industry.         

In this specially tailored programme, students will not receive only one degree but two bachelor degree awards, especially from two leading institutions of higher learning. Students can also enjoy an option to study abroad which is available in their last year of studies at the University of Lincoln campus in the UK.

Why study Business and Management?
Studying Business and Management gives a deep insight of the organisations operations, quality, marketing and strategy. These skills are necessary to gain employment in most global organisations where deadlines are tight, and answers are needed quickly through information that is driven by data. You’ll acquire the skills to make professional presentations with confidence and the ability to eventually manage effectively.  

This degree programme provides a pathway to:
  • Postgraduate Study: This programme prepares you with a solid in foundation in Business to enable you to pursue a Master’s degree in Business Administration.
  • Career opportunities: Our Business students have career paths into almost every sector of the economy ranging from a top flight CEO, or even managing your own enterprise. 
Dual Award title:
KDU Penang University College AwardUniversity of Lincoln Award
Bachelor of Arts (Hons) Business ManagementBachelor of Arts (Hons) Business and Management (Dual Award)
*Graduates will receive an award and transcript from both institutions
Validated By:

Programme Structure
3 years
KDU Penang University College
  • Business Mathematics
  • English Studies 1
  • Microeconomics
  • Corporate Governance and Social Responsibility
  • Principles of Management
  • Financial Management
  • Business Statistics
  • English Studies 2
  • Macroeconomics
  • Organizational Behaviour
  • Business Communication
  • Principles of Marketing
  • Hubungan Etnik
  • IELTS Preparatory Course
  • Strategic Management 
  • Management Decision Making 
  • Human Resource Management
  • Managerial Accounting 1
  • Buyer Behaviour
  • Specialisation M1 or E1
  • Holistic Professional Development
  • Ethics & Moral 3
  • Sociology of Innovation
  • Managerial Accounting 2
  • Principles of Project Management
  • Research & Consultancy Methods 
  • Digital Business And E-Commerce
  • Specialisation M2 or E2
  • Research Project (Part A) or Consultancy Project Business (Part A)
  • Contemporary Issues in Business and Management 1
  • Leadership and High Performance Team
  • Specialisation E3 or M3 
  • Internship
  • Research Project (Part B) or Consultancy Project Business (Part B)
  • Contemporary Issues in Business and Management 2
  • Philosophy of Management
  • Specialisation E4 or M4
  • E1 Entrepreneur Finance
  • E2 Entrepreneurial Marketing
  • E3 Entrepreneurship 
  • E4 Venture Creation
  • M1 Branding
  • M2 Strategic Marketing Planning
  • M3 Marketing Communications 1
  • M4 Marketing Communications 2
  • Hubungan Etnik
  • IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development
  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development
Study Route
Fees & Intakes
  • 15 Jan
  • 18 Jun
  • 10 Sep
  • 22 Oct

  • RM61,070
  • RM67,320
Fees will depend on their commencement dates
Finance should not be a barrier to enrolling in this leading dual award award programme. We challenge you to find a  better value dual award degree in Penang. Speak to our consultants for more information.
  • Access a UK degree from a highly regarded UK University. The University of Lincoln (UK) has been rated the UK’s number one modern university by The Times and Sunday Times Good University Guide 2016.
  • Receive two degree certificates and two transcripts from both institutions.
  • Customize your studies: The Business Management degree has specializations in Marketing and Entrepreneurship.
  • Study abroad opportunities.
  • Internship opportunities supported by our job placement office. A recent survey indicates that 96% of our graduates are employed within 6 months of graduation.
Entry Requirements
  • STPM
Minimum Standard
2 Principal Passes and Pass in Mathematics at SPM/O- Level

Dual Award Required Standard
2 Principal Passes and Credit in Mathematics at SPM/O- Level
  • GCE A Level
Minimum Standard
2 Principal Passes (EE) and Pass in Mathematics at SPM/O- Level

Dual Award Required Standard
2 Principal Passes (CC) and Credit in Mathematics at SPM/O- Level
Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner
  • UEC
Minimum Standard
5 Credits (Min B6) and Pass in Mathematics at SPM/UEC level

Dual Award Required Standard
5 Credits (Min B6) including Mathematics at SPM/UEC level
  • Foundation/Matriculation
Minimum Standard
Pass with CGPA ≥ 2.00

Dual Award Required Standard
Pass with CGPA ≥ 3.00 and Credit in Mathematics at SPM level
  • Australian Matriculation / Foundation
Minimum Standard
ATAR score of 55
Dual Award Required Standard
ATAR score of 70
  • International Baccalaureate (IB)
29/42 points from 6 subjects
DiplomaRecognized Diploma with CGPA ≥ 2.00
Local & International StudentsYear 1
 Minimum StandardDual Award
Required Standard
 Pass English at SPM level or equivalent; orCredit in English (Min C)  at SPM Level; or
 MUET Band 2; orMUET Band 4; or
 IELTS Band 5.5; orIELTS Band 6
(with no component below 5.5); or
(Computer based 210); or (Internet based 66)
 (Computer based 220); or (Internet based 79)
 If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.
  • SPM 1119 (O-Level English) (Min C); or
  • UEC English (Min B6); or
  • Cambridge English CAE & CPE (from 2015 )169, with no element below 162; or
  • Cambridge English: Advanced CAE (Pre 2015) B2; or
  • PTE Academic 54; or
  • KDU English Entrance Test 73 
Year 2
  1. KDU Diploma; or
  2. Recognised Diploma from other institutions (conducted in English)
No Testimonial Found
Date :
1 - 24 June 2018
Time :
9.00am - 5.00pm
Venue :
KDU Penang University College
Date :
9 & 10 June 2018
Time :
9.00am - 5.00pm
Venue :
KDU Penang University College