BA (Hons) Business Management

Dual Award programme
 
Business and Management Studies
Business and Management looks at the overall direction and strategic aspects of an organisation. A great number of CEOs are business degree holders. Business studies takes a look at risk and the challenges that are thrown in an ever changing global landscape. Business students have to act on data driven information in these times of economic uncertainty and change.

The Business programme strongly features experiential learning, which provides you with practical problem solving skills. Our students participate in real application including our Enterprise scheme, where students can apply their knowledge and skills in a practical way. The delivery of our Business programmes is campus and digitally based. KDU is extremely proud of its ability to generate internships and its international and local connections into industry.         

In this specially tailored programme, students will not receive only one degree but two bachelor degree awards, especially from two leading institutions of higher learning. Students can also enjoy an option to study abroad which is available in their last year of studies at the University of Lincoln campus in the UK.

Why study Business and Management?
Studying Business and Management gives a deep insight of the organisations operations, quality, marketing and strategy. These skills are necessary to gain employment in most global organisations where deadlines are tight, and answers are needed quickly through information that is driven by data. You’ll acquire the skills to make professional presentations with confidence and the ability to eventually manage effectively.  

This degree programme provides a pathway to:
  • Postgraduate Study: This programme prepares you with a solid in foundation in Business to enable you to pursue a Master’s degree in Business Administration.
  • Career opportunities: Our Business students have career paths into almost every sector of the economy ranging from a top flight CEO, or even managing your own enterprise. 
Dual Award title:
KDU Penang University College AwardUniversity of Lincoln Award
Bachelor of Arts (Hons) Business ManagementBachelor of Arts (Hons) Business and Management (Dual Award)
*Graduates will receive an award and transcript from both institutions
Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU Penang University College
YEAR 1
  • Business Mathematics
  • English Studies 1
  • Microeconomics
  • Corporate Governance and Social Responsibility
  • Principles of Management
  • Financial Management
  • Business Statistics
  • English Studies 2
  • Macroeconomics
  • Organizational Behaviour
  • Business Communication
  • Principles of Marketing
  • Hubungan Etnik
  • IELTS Preparatory Course
  • TITAS
YEAR 2
  • Strategic Management 
  • Management Decision Making 
  • Human Resource Management
  • Managerial Accounting 1
  • Buyer Behaviour
  • Specialisation M1 or E1
  • Holistic Professional Development
  • Ethics & Moral 3
  • Sociology of Innovation
  • Managerial Accounting 2
  • Principles of Project Management
  • Research & Consultancy Methods 
  • Digital Business And E-Commerce
  • Specialisation M2 or E2
YEAR 3
  • Research Project (Part A) or Consultancy Project Business (Part A)
  • Contemporary Issues in Business and Management 1
  • Leadership and High Performance Team
  • Specialisation E3 or M3 
  • Internship
  • Research Project (Part B) or Consultancy Project Business (Part B)
  • Contemporary Issues in Business and Management 2
  • Philosophy of Management
  • Specialisation E4 or M4
SPECIALISATION
Entrepreneurship
  • E1 Entrepreneur Finance
  • E2 Entrepreneurial Marketing
  • E3 Entrepreneurship 
  • E4 Venture Creation
Marketing
  • M1 Branding
  • M2 Strategic Marketing Planning
  • M3 Marketing Communications 1
  • M4 Marketing Communications 2
MPU SUBJECTS
Local
  • Hubungan Etnik
  • TITAS
  • IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development
Foreign
  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development
Study Route
Fees & Intakes
INTAKE DATES
  • 16 Jan
  • 5 Jun
  • 21 Aug
  • 16 Oct
ESTIMATED FEES

MALAYSIAN STUDENTS
  • RM60,420
INTERNATIONAL STUDENTS
  • RM66,352
Fees will depend on their commencement dates
Payment Example:

PTPTN 100% Loan
Total FeeRM60,420
less Hope Bursary (*2)RM20,110
less PTPTN loan (*3)RM40,000
You pay cashRM310
  

*2: Successful Hope Bursary recipient receive up to 50% off their tuition fee. Terms & conditions apply.
*3: PTPTN loans are subject to Government approval.

  
Finance should not be a barrier to enrolling in this leading dual award award programme. We challenge you to find a  better value dual award degree in Penang. Speak to our consultants for more information.
  • Access a UK degree from a highly regarded UK University. The University of Lincoln (UK) has been rated the UK’s number one modern university by The Times and Sunday Times Good University Guide 2016.
  • Receive two degree certificates and two transcripts from both institutions.
  • Customize your studies: The Business Management degree has specializations in Marketing and Entrepreneurship.
  • Study abroad opportunities.
  • Internship opportunities supported by our job placement office. A recent survey indicates that 96% of our graduates are employed within 6 months of graduation.
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • STPM
2 Principal Passes and a Pass in Math at SPM level
  • GCE A Level
2 Principal Passes and Pass in Math at SPM/O-Level
  • UEC
5 Credits (Min Grade B) Pass in Math at SPM/UEC level
  • Foundation/Matriculation
Pass with CGPA ≥ 2.00
  • International Baccalaureate (IB)
29/42 points from 6 subjects
DiplomaRecognized Diploma with CGPA ≥ 2.00
ENGLISH PROFICIENCY REQUIREMENT
Local & International StudentsYear 1
 Minimum StandardDual Award
Required Standard
 Pass English at SPM level or equivalent; orCredit in English (Min C)  at SPM Level; or
 MUET Band 2; orMUET Band 4; or
 IELTS Band 5.5; orIELTS Band 6
(with no component below 5.5); or
 TOEFL
(Computer based 210); or (Internet based 66)
TOEFL
 (Computer based 220); or (Internet based 79)
 If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.
  • SPM 1119 (O-Level English) (Min C); or
  • UEC English (Min B6); or
  • Cambridge English CAE & CPE (from 2015 )169, with no element below 162; or
  • Cambridge English: Advanced CAE (Pre 2015) B2; or
  • PTE Academic 54; or
  • KDU English Entrance Test 73 
Year 2
  1. KDU Diploma; or
  2. Recognised Diploma from other institutions (conducted in English)
STUDENT TESTIMONIALS
No Testimonial Found
EVENTS CALENDAR
Jul
15
Hospitality Day @ KDU Penang
Date :
15 July 2017
Time :
11.00 am - 3.00 pm
Venue :
KDU Penang University College
Jul
15
Reality Check Video Challenge
Date :
15 July 2017
Time :

Venue :
Department of Mass Communication, KDU Penang University College