Keele University 3+0 Bachelor of Arts (Hons) in Business Management & Marketing

In today’s competitive society, an interdisciplinary approach is required as a step up above the rest. The Keele University (3+0) B.B. (HONS) Business Management and Finance degree allows students the opportunity to combine business management with either finance, human resource management or marketing. This all-round curriculum incorporates both business knowledge and valuable

hands-on experience in the areas students are passionate about. That coupled with an introduction to important industry leaders, students get to hone their critical-thinking skills and prove it as well to ensure high employability value in the future.


 
Programme Structure
DURATION
3 years
PROGRAMME LOCATION
KDU University College, Penang
YEAR 1
  • Management in Context
  • Accounting Principles
  • Markets and Hierarchies
  • Business Law
  • Economics of Financial Markets
  • Global Business Environment
  • Foundation to Human Resource Management
  • Marketing Principles
YEAR 2

Business Management
  • Organisational Behaviour
  • Social Theory at Work
  • Operations & Quality Management
  • Corporate Social Responsibility

Marketing
  • Understanding the Consumer
  • Services Marketing
  • Marketing in Society
  • Marketing Communication
YEAR 3

Business Management
  • Business Strategy
  • Comparative Business Cultures
  • Contemporary Issues in Management
  • International Business Strategies

Marketing
  • Strategic Marketing Management
  • Contemporary Retail Environments
  • Marketing and Globalisation
  • Strategic HRM
MPU
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Bahasa Kommunikasi 2 (International Students)
  • Pengajian Malaysia 3 (International Students)
Fees & Intakes
INTAKE DATES
  • 15 Feb 2016
ESTIMATED FEES
MALAYSIAN STUDENT
  • RM62,750
INTERNATIONAL STUDENT
  • RM71,482
Entry Requirements
ENTRY LEVELMINIMUM ENTRY REQUIREMENT
  • GCE A Levels :
3 C
  • STPM :
3 C
  • UEC :
Min. 5 credits (inclusive of Mathemathics)
  • Diploma :
KDU Business Diploma
- Entry to Year 1: CGPA 2.0
- Entry to Year 2: CGPA 2.5 
Other Business Diploma: case by case evaluation
  • Foundation / Matriculation in related field :
CGPA 2.5
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)Pass (Subject to review and approval of certified transcript)
ENGLISH REQUIREMENT 
Local Student :Credit (SPM / 1119 / UEC / O Levels examination) / Min. score of Band 4 in MUET
International Student :Band 6 in IELTS; or a score of 213 (computer-based) or 79 (internet-based) or 550 (paper-based) in TOEFL
*For KDU diploma graduates, minimum B average in Academic English for Business I & Business II.
*If English language requirements are not fullfilled, students are required to sit for the English Placement Test and, based on the results, students will be advised to take the appropriate English course(s) at KDU Centre for Intensive English. Students are required to complete the Certificate of Intensive English modules before the commencement of the Keele Business programmes.