Bachelor of Arts (Hons) in Communication and Public Relations | Best Private Diploma & Degree College in Penang | KDU Penang

Bachelor of Arts (Hons) in Communication and Public Relations

Communication and Public Relations
Public relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need of professionally trained public relations personnel in this complex corporate communication era. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.
 
Why study Communication and Public Relations?
KDU Penang’s BA (Hons) in Communication and Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.

The program will be validated by the reputable University of Lincoln in UK with dual award arrangement.
 
This degree programme provides a pathway to:
  • Postgraduate Study: This programme prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.
  • Career opportunities: Public Relations Strategist, Social Media Campaign Strategist/ Specialist, Campaign Director, Communications Specialist, Corporate Communication Manager, Event Manager, Public Relations Manager, Publicist or Branding Strategist
Dual Award title:
KDU Penang University College AwardUniversity of Lincoln Award
BA (Hons) in Communication and Public RelationsBA (Hons) Public Relations (Dual Award)
*Graduates will receive an award and transcript from both institutions
Graduates of a dual award degree programme receive a degree award from both KDU Penang University College and our partner university. A dual award degree programme constitutes completion of a single programme of study and is differentiated from a double –degree.
Validated by:


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BROCHURE
Program Structure
Year 1
  • Theories, Roles and Models of Public Relations
  • Creative Thinking
  • Customer Oriented Communication
  • Corporate Communications
  • Visual Communication
  • Intercultural Communication
  • Principles of Public Relations
  • Sociology Studies
  • Public Speaking
  • Digital Photography
  • Media Culture and Society
Year 2
  • Event Management 1
  • Communication Research
  • Public Opinion and Persuasion
  • Writing and Referencing
  • Web Production
  • New Media Marketing
  • Event Management 2
  • Global Communication
  • Interpretation and Use of the Media
  • Writing for Public Relations
  • Consumer Behaviour
  • Media Strategy Planning
  • Brand Management
  • Crisis Management
Year 3
  • Undergraduate Project/ Dissertation 1
  • Planning and Managing Public Relations Campaign
  • Corporate Social Responsibility
  • Web Usability and Development
  • Ethics and Moral 3
  • Industrial Training - Placement
  • Undergraduate Project/ Dissertation 2
  • Public Relations Seminar
  • Social Legal and Ethical Issues
  • Online Journalism
MPU SUBJECTS
Local
  • Hubungan Etnik
  • TITAS
  • IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development
Foreign
  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development
Career Options
  • Public Relations Strategist
  • Social Media Campaign Strategist/ Specialist
  • Campaign Director
  • Communications Specialist
  • Corporate Communication Manager
  • Event Manager
  • Public Relations Manager
  • Publicist
  • Branding Strategist
Study Route
Fees & Intakes
INTAKE DATES
  • 15 Jan
  • 18 Jun
  • 10 Sep
  • 22 Oct
ESTIMATED FEES
MALAYSIAN STUDENTS
  • RM63,230
INTERNATIONAL STUDENTS
  • RM69,480
Fees will depend on their commencement dates




 
Minimum Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
*STPM2 Principal Passes and Credit in English at SPM level
*GCE ‘A’ Level Minimum Standard
2 Principal Passes (EE) and Credit in English at SPM/O-Level

Dual Award Required Standard
2 Principal Passes (CC)
Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner
*UEC5 Credits (Min B6) and Credit in English at SPM/UEC level
*Foundation/MatriculationMinimum Standard
Pass with CGPA ≥ 2.00 and Credit in English at SPM/UEC level

Dual Award Required Standard
Pass with CGPA ≥ 3.00
Australian Matriculation/ FoundationMinimum Standard
ATAR score of 55
 
Dual Award Required Standard
ATAR score of 70
Diploma Recognised Diploma with CGPA ≥ 2.00 and Credit in SPM/O-Level/UEC English or;
 
Diploma Media and Communication (Credit in SPM/ O-Level/UEC English is not required)
*Remarks
The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.
English Proficiency Requirement
LocalYear 1
Dual Award
 Minimum StandardRequired Standard
 MUET Band 2; orMUET Band 4; or
 IELTS Band 5; orIELTS Band 6
(with no component below 5.5); or
 TOEFL
CBT (180) / IBT (57)
TOEFL
CBT (220) / IBT (79)
 If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.
  • SPM English Credit (Min C); or
  • SPM 1119 (O-Level English) (Min C); or
  • UEC English (Min B6); or
  • Cambridge English CAE & CPE (from 2015)169, with no element below 162; or
  • Cambridge English: Advanced CAE (Pre 2015) B2; or
  • PTE Academic 54; or
  • KDU English Entrance Test 73 
Year 2
  • KDU Diploma; or
  • Recognised Diploma from other institutions (conducted in English)
International StudentsYear 1
 Single Award
Minimum Standard
Dual Award
Minimum Standard
 MUET Band 3; orMUET Band 4; or
 IELTS Band 5; orIELTS Band 6
(with no component below 5.5); or
 TOEFL
PBT (410) / IBT (34)
TOEFL
CBT (220) / IBT (79)
 If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.
  • SPM English Credit (Min C); or
  • SPM 1119 (O-Level English) (Min C); or
  • UEC English (Min B6); or
  • Cambridge English CAE & CPE (from 2015)169, with no element below 162; or
  • Cambridge English: Advanced CAE (Pre 2015) B2; or
  • PTE Academic 54; or
  • KDU English Entrance Test 73 
Year 2
  • KDU Diploma; or
  • Recognised Diploma from other institutions (conducted in English)