Diploma in Professional English Communication

N/222/4/0019 12/21 (PA6619)

Overview
In this new information age, social media have reshaped the way people, organisations and businesses work. Despite the various traditional and new ways of communicating, proficient and professional English communicators are much needed to gather and effectively disseminate news. The current media industry calls for proficient English communicators who are not only good in producing effective copywriting, but also good explainers, persuaders, story tellers and thinkers. A professional English communicator can sell ideas more effectively, give better presentation to potential clients, propose new projects and convince customers of the benefits of a newly created product. The content of this programme can prepare certified graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The programme not only provides content-based knowledge but also adequate soft skills, management and communication subjects to prepare graduates for the real world.
 
This programme provides pathways to:
  • Bachelor of Arts (Hons) in Media Production
  • Bachelor of Arts (Hons) in Communication and Public Relations
Programme Structure
DURATION
2 years & 3 months
PROGRAMME LOCATION
KDU Penang University College
YEAR 1
  • Personal Development and Leadership Skills
  • Fundamentals of Communication
  • Language and Culture
  • English Literature Studies
  • Academic and Report Writing
  • Public Speaking Skills
  • Writing and Referencing Skills
  • English Grammar & Usage
  • Introduction to Computing and Information Technology
  • Principles of Copywriting
YEAR 2
  • Principles of Public Relations
  • Professional Writing 1
  • Introduction to Communication Theories
  • Effective Articulation
  • Effective Listening and Speaking
  • Psychology in Communication
  • Professional Writing 2
  • Organisational Communication
  • Effective Negotiation Skills
  • Desktop Publishing
  • Elective 1
  • Elective 2
  • Final Year Project & Practical Training or
  • Communication Portfolio & Practical Training or
  • Final Year Project & Communication Portfolio
* Practical Training (3 months)
ELECTIVE SUBJECTS
  • Introduction to Sociology
  • Introduction to Communication and Languages
  • Introduction to Psychology

MPU SUBJECTS
  • Pengajian Malaysia 2
  • Bahasa Kebangsaan A / Oral Communication 2
  • Ethics and Moral 2
  • Holistic Personal Development
Study Route
Fees & Intakes
INTAKE DATES
  • 16 January
  • 3 April
  • 5 June
  • 21 August
  • 16 October
ESTIMATED FEES
MALAYSIAN STUDENT
  • RM23,750
INTERNATIONAL STUDENT
  • RM29,682
Fees will depend on their commencement dates
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
SPM 3 Credits 
STPM1 Principal Pass 
GCE O Level3 Credits 
UEC3 Credits (Min Grade B) 
Certificate in related fieldRecognised Certificate from the government
Sijil Kemahiran Malaysia (SKM)Pass Level 3 and Pass in SPM with at least 1 Credit
ENGLISH PROFICIENCY REQUIREMENT
Local StudentsCredit in English at SPM level or equivalent
International Students
  • IELTS Band 5; or
  • TOEFL (Computer Based 180); or (Internet Based 57); or
  • Cambridge English CAE & CPE (from 2015) 154; or
  • PTE Academic 35
STUDENT TESTIMONIALS
Laureen Quah Ming Hui
Diploma in Communication
Graduate of 2014
I discovered my true passion at KDU Penang! I wasn’t a public speaker during my high school but I just realised how much I love hosting and emceeing events after my first attempt at the KDU Gala prom. There are just endless opportunities at KDU. We were skilled intellectually in our field of studies; we were showed to different career paths and we just have to find out what suit ourselves best. My advice to who are still exploring, just dream and work for it, you can achieve it!
EVENTS CALENDAR
Jul
15
Hospitality Day @ KDU Penang
Date :
15 July 2017
Time :
11.00 am - 3.00 pm
Venue :
KDU Penang University College
Jul
15
Reality Check Video Challenge
Date :
15 July 2017
Time :

Venue :
Department of Mass Communication, KDU Penang University College