Heavy vs Light Weight exhibition highlights KDU’s Centre of Design Excellence’s budding designers

Assoc Prof Hasnul Jamal Saidon having a drum session with the students of Double I.B. team. Assoc Prof Hasnul Jamal Saidon discussing on the project “Free Hugs” with Aaron Goh, Academic Department Head of Centre of Design Excellence of KDU Group photo of artists from Heavy Weight vs Light Weight Art Xhibition

Assoc Prof Hasnul Jamal Saidon looking at artwork by Maizul Affendy Baharudin (standing) who is also Lecturer from School of Arts & Social Sciences Aaron Goh, Maizul Affendy and Assoc Prof Hasnul Jamal Saidon having a discussion on the works of students from Interior Design programme.
Its event name personifies a competitive boxing match but its more from a conceptual stand point as KDU's Centre for Design Excellence showcases its student graduating projects with its themed 'Art.Xhibition' held in conjunction with the Georgetown Festival 2012 celebration this coming Friday.

The event was graced and launched by Assoc. Prof. Hasnul Jamal Saidon, Director of Galeri dan Muzium Tuanku Fauziah, University Sains Malaysia who is in his speech shared his enthusiasm about KDU's strive for excellence and its continued mission to be produced the next generation's designers. A very talented artist himself, he introduced post modernist ideas into the local art scene years ago and advised students to always challenge themselves by including social circumstances and cultures into their works of art; reiterating at the same time that it is an element not to be missed by talented artists. Having said that, he believed that art history plays a pivotal part in influencing the young generation of artists to create new ideas, or even an orthodox impression of their artwork.

At another corner, some members of the public eagerly gathered at the demonstration table to witness silk-screen printing on T-shirts by the KDU design students. Various collectible gift items such as mugs and T-shirts were also selling like hot cakes.

Mr Aaron Goh, Academic Department Head for the KDU Design Department also shared with the audience during the launching, "Our students' creativity go beyond boundaries, they have shown their potential through various mediums such as silkscreen printing, digital media prints and even oil paintings. This is one way how artists communicate using visual language to create social awareness and we want all our design students to understand that design not only comes from creative ideas and fancy computer softwares – it also comes from the HEART".

KDU's design programs such as the Diploma in Creative Media Design and Diploma in Interior Design are structured around a series of projects that address the roles of design in relation to critical thinking through activities such as real-world design solutions. Students are encouraged to explore for possible future joint research and projects that will develop skills and knowledge with an unparalleled opportunity to develop as designers. The Centre for Design Excellence or CODE @ KDU believes that facilitators, facilities and learning environments are the most important criteria in promoting a conducive learning environment for art and design courses. The KDU CODE represents a set of discipline that its design students need to follow and uphold.

At CODE, the faculty is always keeping up with the latest softwares, industry news and learning innovative design techniques to share with its students. With industry standard facilities such as the i-Mac lab, Drawing Classroom/Wet Studio, Design Classroom, Dry Studio, Gallery and Photography Studio, students are one step ahead of other graduates when they complete their studies.


Art enthusiasts are invited to visit the KDU Gallery from 13th June to 30 July from 9.30AM – 5.30PM, Monday to Friday (except Public Holidays).


For more information on the programmes and activities happening in KDU University College PJ, call 03-77288123 / email best@kdu.edu.my, or log on to their official website at www.kdu.edu.my.


For KDU College Penang, call 04-2266368 / email best@kdupg.edu.my, or log on to www.kdupg.edu.my.