Diploma In Mass Communication | KDU Penang University College

Diploma In Mass Communication

R/321/4/0060 12/17 (A8444)

Overview
In this new information age, social media and communication have reshaped the way people, organisations and businesses work. This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more. The content of this programme can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experiencing and having fun while acquiring knowledge and necessary skills. These skills prepared you for a broader and better career in communication field. It also provides you with a solid foundation route to higher degree.
 
The diploma provides pathways to:
Degree:
  • Dual degree programme in BA (Hons) in Communication and Public Relations
  • Dual degree programme in BA (Hons) in Media Production
  • Home grown programme in BA (Hons) in New Media and Advertising
Programme Structure
DURATION
2 years 4 months
PROGRAMME LOCATION
KDU Penang University College
YEAR 1
  • Introduction to Mass Communication
  • Public Speaking Skills
  • Writing and Referencing Skills
  • Principles of Public Relations
  • Introduction to Sociology
  • Introduction to Computing and Information Technology
  • Principles of Advertising
  • Media Research Methods
  • Media, Culture & Society
  • Introduction to Radio Production
  • New Writing & Reporting for Print Media
  • Introduction to Film Studies
  • Mass Media Law
YEAR 2
  • Photo Communication
  • Organizational Communication
  • Principles of Copywriting
  • Consumer Behavior
  • Creative Strategy
  • Media Planning
  • Desktop Publishing
  • Multimedia and Web Development
  • News Writing for Electronic Media
  • Personal Development & Leadership Skills
4 MONTHS
  • Practical Training
MPU SUBJECTS
Local
  • Pengajian Malaysia 2
  • Oral Communication 2 / Bahasa Kebangsaan A
  • Ethics and Moral 2
  • Holistic Personal Development
Foreign
  • Bahasa Melayu Komunikasi 1
  • Oral Communication 2
  • Ethics and Moral 2
  • Holistic Personal Development
Study Route
Fees & Intakes
INTAKE DATES
  • 15 Jan
  • 9 Apr
  • 18 Jun
  • 27 Aug
  • 22 Oct
ESTIMATED FEES
MALAYSIAN STUDENT
  • RM36,710   
INTERNATIONAL STUDENT
  • RM47,502 
Fees will depend on their commencement dates
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
  • SPM
3 Credits
  • STPM
1 Principal Pass
  • GCE O-LEVEL
3 Credits
  • UEC
3 Credits (Min B6)
  • Certificate in related field
Recognised Certificate from the government
  • Sijil Kemahiran Malaysia (SKM)
Pass Level 3 and Pass in SPM
ENGLISH REQUIREMENT
Local StudentCredit in English at SPM level or equivalent
International Student
  • IELTS Band 5.0; or
  • TOEFL PBT (410) / IBT (34); or
  • Cambridge English CAE (160); or
  • Cambridge English CPE (180); or
  • PTE Academic 36; or
  • MUET Band 3
STUDENT TESTIMONIALS
Eric Shaun Seaton
Bachelor of Communication and Public Relations
Graduate of 2014
I wouldn’t be who I am today without the guidance from all the good lecturers at KDU Penang especially Mr Paul and Mr Andrew. At KDU, we learned differently! We learned inside and outside the classroom, we participated in organising various events which made our learning process fun and practical. All the skills learned, particularly the PR skill actually helps in getting my first job as well as in dealing with people from all walks of life.
EVENTS CALENDAR
Jun
1
REGISTRATION WEEK
Date :
1 - 24 June 2018
Time :
9.00am - 5.00pm
Venue :
KDU Penang University College
Jun
9
OPEN DAY
Date :
9 & 10 June 2018
Time :
9.00am - 5.00pm
Venue :
KDU Penang University College