Bachelor of Arts (Hons) in Communication and Public Relations

Public relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need of professionally trained public relations personnel in this complex corporate communication era. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

KDU Penang’s BA (Hons) in Communication and Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.