Communication and Public Relations
Public relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need of professionally trained public relations personnel in this complex corporate communication era. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.
Why study Communication and Public Relations?
KDU Penang’s BA (Hons) in Communication and Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.
The program will be validated by the reputable University of Lincoln in UK with dual award arrangement.
This degree programme provides a pathway to:
*Graduates will receive an award and transcript from both institutions
Public relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need of professionally trained public relations personnel in this complex corporate communication era. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.
Why study Communication and Public Relations?
KDU Penang’s BA (Hons) in Communication and Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.
The program will be validated by the reputable University of Lincoln in UK with dual award arrangement.
This degree programme provides a pathway to:
- Postgraduate Study: This programme prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.
- Career opportunities: Public Relations Strategist, Social Media Campaign Strategist/ Specialist, Campaign Director, Communications Specialist, Corporate Communication Manager, Event Manager, Public Relations Manager, Publicist or Branding Strategist
| KDU Penang University College Award | University of Lincoln Award |
| BA (Hons) in Communication and Public Relations | BA (Hons) Public Relations (Dual Award) |
Graduates of a dual award degree programme receive a degree award from both KDU Penang University College and our partner university. A dual award degree programme constitutes completion of a single programme of study and is differentiated from a double –degree.
Program Structure
Year 1
- Theories, Roles and Models of Public Relations
- Creative Thinking
- Customer Oriented Communication
- Corporate Communications
- Visual Communication
- Intercultural Communication
- Principles of Public Relations
- Sociology Studies
- Public Speaking
- Digital Photography
- Media Culture and Society
Year 2
- Event Management 1
- Communication Research
- Public Opinion and Persuasion
- Writing and Referencing
- Web Production
- New Media Marketing
- Event Management 2
- Global Communication
- Interpretation and Use of the Media
- Writing for Public Relations
- Consumer Behaviour
- Media Strategy Planning
- Brand Management
- Crisis Management
Year 3
- Undergraduate Project/ Dissertation 1
- Planning and Managing Public Relations Campaign
- Corporate Social Responsibility
- Web Usability and Development
- Ethics and Moral 3
- Industrial Training - Placement
- Undergraduate Project/ Dissertation 2
- Public Relations Seminar
- Social Legal and Ethical Issues
- Online Journalism
MPU SUBJECTS
Local
Local
- Hubungan Etnik
- TITAS
- IELTS Preparatory Course
- Ethics & Moral 3
- Holistic Professional Development
- Bahasa Melayu Komunikasi 2
- Pengajian Malaysia 3
- IELTS Preparatory Course
- Ethics and Moral 3
- Holistic Professional Development
Career Options
- Public Relations Strategist
- Social Media Campaign Strategist/ Specialist
- Campaign Director
- Communications Specialist
- Corporate Communication Manager
- Event Manager
- Public Relations Manager
- Publicist
- Branding Strategist
Study Route
Fees & Intakes
INTAKE DATES
- 22 Jan
- 17 Jun
- 3 Sept
ESTIMATED FEES
MALAYSIAN STUDENTS
MALAYSIAN STUDENTS
- RM64,900
- RM71,150
Minimum Requirements
| ACADEMIC QUALIFICATION | MINIMUM ENTRY REQUIREMENT |
| *STPM | 2 Principal Passes and Credit in English at SPM level |
| *GCE ‘A’ Level | Minimum Standard 2 Principal Passes (EE) and Credit in English at SPM/O-Level Dual Award Required Standard 2 Principal Passes (CC) Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner |
| *UEC | 5 Credits (Min B6) and Credit in English at SPM/UEC level |
| *Foundation/Matriculation | Minimum Standard Pass with CGPA ≥ 2.00 and Credit in English at SPM/UEC level Dual Award Required Standard Pass with CGPA ≥ 3.00 |
| Australian Matriculation/ Foundation | Minimum Standard ATAR score of 55 Dual Award Required Standard ATAR score of 70 |
| Diploma | Recognised Diploma with CGPA ≥ 2.00 and Credit in SPM/O-Level/UEC English or; Diploma Media and Communication (Credit in SPM/ O-Level/UEC English is not required) |
*Remarks
The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.
The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.
| English Proficiency Requirement | ||
| Local | Year 1 Dual Award | |
| Minimum Standard | Required Standard | |
| MUET Band 2; or | MUET Band 4; or | |
| IELTS Band 5; or | IELTS Band 6 (with no component below 5.5); or | |
| TOEFL CBT (180) / IBT (57) | TOEFL CBT (220) / IBT (79) | |
If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.
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| International Students | Year 1 | |
| Single Award Minimum Standard | Dual Award Minimum Standard | |
| MUET Band 3; or | MUET Band 4; or | |
| IELTS Band 5; or | IELTS Band 6 (with no component below 5.5); or | |
| TOEFL PBT (410) / IBT (34) | TOEFL CBT (220) / IBT (79) | |
If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.
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