Bachelor of Arts (Hons) in Media Production

Media Production
Making movie is a new trend in Malaysia. KDU Penang’s BA (Hons) in Media Production degree program delivers an in-depth knowledge and practical skills on film making and multimedia production including scriptwriting, sound recording, animation, visual and sound effects, post production, etc.
Why study Media Production?
KDU Penang’s BA (Hons) in Media Production degree program emphasizes the quality of content and story-telling elements in the process of media production. Students will acquire latest industrial standard’s practices through engagement with our industrial partners in guest lecture sharing sessions, talks, field trips to production house, real world projects of assignments, live show presentation and final year project. In addition, students will work as intern in related industry for future career development.

The program will be validated by the reputable Lincoln School of Film & Media from University of Lincoln in UK with dual award arrangement.
This degree programme provides a pathway to:
  • Postgraduate Study: This programme prepares you with a solid foundation in film studies to enable you to pursue a Master’s degree in screen or communication studies.
  • Career opportunities: Film Director, Scriptwriter, Art Director, Film Producer, Co-producer, Post Production Supervisor, Dialogue Editor, Screenwriter, Casting Director, Audio Describer, Greensmen, Composer, Director of Photography, Foley Editor or Film Sales Agent.
Dual Award title:
KDU Penang University College AwardUniversity of Lincoln Award
BA (Hons) in Media ProductionBA (Hons) Media Production (Dual Award)
*Graduates will receive an award and transcript from both institutions
Validated By:

Program Structure
Year 1
  • Introduction to Mass Communication
  • Writing and Referencing
  • Digital Photography
  • Media Culture and Society
  • Public Speaking
  • Introduction to Public Relation
  • Communication Theories
  • Sociology Studies
  • Digital Graphics and Layout
  • Online Technology
  • Print Production
Year 2
  • Video Production
  • Media Strategy Planning
  • Sound Recording
  • Web Development
  • Social Entrepreneurship Skills
  • Media and Communication Laws
  • Post Production
  • Screenplay and Scriptwriting
Year 3
  • Visual and Sound Effects
  • Animation
  • Screen Appreciation
  • Final Production Project 1
  • Practical Training
  • Holistic Professional Development
  • Creative Thinking
  • Communication and Media Research
  • Social Responsibility
  • New Media Advertising and Marketing
  • Final Production Project 2
  • Hubungan Etnik
  • IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development
  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development
Career Options
  • Film Director
  • Scriptwriter
  • Art Director
  • Film Producer
  • Co-producer
  • Post Production Supervisor
  • Dialogue Editor
  • Screenwriter
  • Casting Director
  • Audio Describer
  • Greensmen
  • Composer
  • Costume Designer
  • Director of Photography
  • Foley Editor
  • Film Sales Agent
Study Route
Fees & Intakes
  • 15 Jan
  • 18 Jun
  • 10 Sep
  • 22 Oct
  • RM67,270
  • RM73,520
Fees will depend on their commencement dates

Minimum Requirements
STPM2 Principal Passes 
GCE ‘A’ Level Minimum Standard
2 Principal Passes (EE)

Dual Award Required Standard
2 Principal Passes (CC)
Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner
UEC5 Credits (Min Grade B)
Foundation/MatriculationMinimum Standard
Pass with CGPA ≥ 2.00

Dual Award Required Standard
Pass with CGPA ≥ 3.00
Australian Matriculation/ FoundationMinimum Standard
ATAR score of 55
Dual Award Required Standard
ATAR score of 70
International Baccalaureate (IB)29/42 points from 6 subjects
Diploma Recognised Diploma with CGPA ≥ 2.00 and Credit in O-Level/ SPM/UEC English or;
Diploma Media and Communication (Credit in O-Level/ SPM/UEC English is not required) 
English Proficiency Requirement
Local & International StudentsYear 1
 Minimum StandardDual Award
Required Standard
 Credit in English at SPM level or equivalent; orCredit in English (Min C)
at SPM Level; or
 MUET Band 2; orMUET Band 4; or
 IELTS Band 5; orIELTS Band 6
(with no component below 5.5); or
(Computer based 180); or (Internet based 57)
(Computer based 220); or (Internet based 79)
 If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme.
  • SPM 1119 (O-Level English) (Min C); or
  • UEC English (Min B6); or
  • Cambridge English CAE & CPE (from 2015)169, with no element below 162; or
  • Cambridge English: Advanced CAE (Pre 2015) B2; or
  • PTE Academic 54; or
  • KDU English Entrance Test 73 
Year 2
  • KDU Diploma; or
  • Recognised Diploma from other institutions (conducted in English)