Diploma in Professional English Communication |

Diploma in Professional English Communication

N/222/4/0019 12/21 (PA6619)

Overview
In this new information age, social media have reshaped the way people, organisations and businesses work. Despite the various traditional and new ways of communicating, proficient and professional English communicators are much needed to gather and effectively disseminate news. The current media industry calls for proficient English communicators who are not only good in producing effective copywriting, but also good explainers, persuaders, story tellers and thinkers. A professional English communicator can sell ideas more effectively, give better presentation to potential clients, propose new projects and convince customers of the benefits of a newly created product. The content of this programme can prepare certified graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The programme not only provides content-based knowledge but also adequate soft skills, management and communication subjects to prepare graduates for the real world.
 
This programme provides pathways to:
  • Bachelor of Arts (Hons) in Media Production
  • Bachelor of Arts (Hons) in Communication and Public Relations
Programme Structure
DURATION
2 years & 3 months
PROGRAMME LOCATION
KDU Penang University College
YEAR 1
  • Personal Development and Leadership Skills
  • Fundamentals of Communication
  • Language and Culture
  • English Literature Studies
  • Academic and Report Writing
  • Public Speaking Skills
  • Writing and Referencing Skills
  • English Grammar & Usage
  • Introduction to Computing and Information Technology
  • Principles of Copywriting
YEAR 2
  • Principles of Public Relations
  • Professional Writing 1
  • Introduction to Communication Theories
  • Effective Articulation
  • Effective Listening and Speaking
  • Psychology in Communication
  • Professional Writing 2
  • Organisational Communication
  • Effective Negotiation Skills
  • Desktop Publishing
  • Elective 1
  • Elective 2
  • Final Year Project & Practical Training or
  • Communication Portfolio & Practical Training or
  • Final Year Project & Communication Portfolio
* Practical Training (3 months)
ELECTIVE SUBJECTS
  • Introduction to Sociology
  • Introduction to Communication and Languages
  • Introduction to Psychology

MPU SUBJECTS
  • Pengajian Malaysia 2
  • Bahasa Kebangsaan A / Oral Communication 2
  • Ethics and Moral 2
  • Holistic Personal Development
Study Route
Fees & Intakes
INTAKE DATES
  • 16 January
  • 3 April
  • 5 June
  • 21 August
  • 16 October
ESTIMATED FEES
MALAYSIAN STUDENT
  • RM23,750
INTERNATIONAL STUDENT
  • RM29,682
Fees will depend on their commencement dates
Entry Requirements
ACADEMIC QUALIFICATIONMINIMUM ENTRY REQUIREMENT
SPM 3 Credits 
STPM1 Principal Pass 
GCE O Level3 Credits 
UEC3 Credits (Min Grade B) 
Certificate in related fieldRecognised Certificate from the government
Sijil Kemahiran Malaysia (SKM)Pass Level 3 and Pass in SPM with at least 1 Credit
ENGLISH PROFICIENCY REQUIREMENT
Local StudentsCredit in English at SPM level or equivalent
International Students
  • IELTS Band 5; or
  • TOEFL (Computer Based 180); or (Internet Based 57); or
  • Cambridge English CAE & CPE (from 2015) 154; or
  • PTE Academic 35
STUDENT TESTIMONIALS
Eric Shaun Seaton
Bachelor of Communication and Public Relations
Graduate of 2014
I wouldn’t be who I am today without the guidance from all the good lecturers at KDU Penang especially Mr Paul and Mr Andrew. At KDU, we learned differently! We learned inside and outside the classroom, we participated in organising various events which made our learning process fun and practical. All the skills learned, particularly the PR skill actually helps in getting my first job as well as in dealing with people from all walks of life.
EVENTS CALENDAR
Oct
6
Technicolour Festival
Date :
6 October 2018
Time :
10.30 am - 9.00 pm
Venue :
Straits Quay, Penang
Oct
26
Graduation Ceremony 2018
Date :
26 October 2018
Time :
10.30am - 5.00pm
Venue :
Hotel Equatorial Penang